0:12 – Problem with content scraping as discussed at Search Engine Round Table
0:31 – How to prevent other websites from stealing your content
1:12 – 137% increase in engagement on Marketing Sherpa’s email campaign
1:25 – Strategies that Marketing Sherpa’s employed to increase engagement in their email campaign
2:07 – The theme of Marketing Sherpa’s email campaign
2:27 – Twitter gives away $1 million advertising credit vouchers
3:00 – HVACBusinessGrowth.com podcast episode 3 is released
http://www.hvacbusinessgrowth.com/podcasts/episode-3-lead-generation-for-hvac-businesses
3:26 – “The 7 Marketing Mistakes That HVAC Businesses Make” will be available on CD (not available anymore)
Hi! I’m Nick Bielawski with another HVAC Business Growth news update.
This week there was a story on Search Engine Round Table announcing that content scraping is becoming a big issue. What content scraping is when other websites steal the credit of the content that you produced before you can announce it to the world.
So there are a couple of things that I suggest that you do.
First, you should install Google Authorship markup on your website. So basically it’s just a code that tells Google that your site belongs to you and any content that appears on that website you actually get credit for.
Secondly, you should announce all of the work that you do on Facebook, Twitter and Google+. These 3 properties are very heavily spidered and quickly spidered by the search engines. What happens is, Google goes to those sites and then traces back to your site when they see the links are pointing to your site. Then, you get credit for the good quality content that you produced.
Marketing Sherpa actually announced this week that one of the email campaign that they recently did had a 137% increase in engagement. So here’s a few of the things that they did and I think it would be really helpful to you.
Firstly, they personalized all the emails that they sent out by full name. So they sent an email to somebody and it included their full name.
Secondly, what they did was actually had it coming from person. So instead of have it coming from the business, Marketing Sherpa or their support department, they actually had it coming from a real person and it was signed off at the end of the email. So there was actually a digital signature on the email.
The third thing that they did is actually strip back a lot of the templates that they’ve been using in their emails. They tried to make the emails look as personalized as they possibly can.
The theme for this email campaign that Marketing Sherpa did was really to make their email seem a lot more personal as opposed to being very very rigid and professional and without a face behind the business at all.
I think if you can implement these to your business, you should have some really good success with it.
Twitter this week announced their $1 million advertising giveaway to customers that haven’t advertised before. So what this is, is that you could actually get a $100 credit voucher from Twitter and you can use this to help kick-start your social media campaign or just draw attention to something that you’re already doing. Either way, I think it’s very worthwhile for any business. You can use this $100 credit to help fund your account and help get people to follow you and then draw them back to your website.
This week, we released podcast episode 3 and the topic for this podcast was lead generation. We discussed the different ways of marketing your business. Instead of doing normal brand advertising in marketing your business, what we do is create some lead bait and actually market that widget or lead bait out to the market. This actually helps to differentiate yourself from all of your competitors out there.
Next week, an interview that I did with marketer Rick Berkel will be available on CD. We titled this interview, “The 7 Marketing Mistakes That HVAC Businesses Make”. This was a great interview; we had a lot of fun and I’m sure you’re going to find something in it for your heating and cooling business. (sorry this cd is no longer available)
I’m Nick Bielawski and this has been another HVAC Business Growth News update.