0:12 – Sales Techniques 0:26 – Positioning vs. prospecting 2:27 – Pull vs. Push 3:48 – Permission marketing vs. interruption marketing 4:58 – Qualifying and disqualifying prospects 6:50 – Authority 7:52 – Can they say yes 8:48 – Step 1: Permission-based sales process 9:58 – Step 2: The offer 10:45 – Step 3: The presentation […]
Episode 4: Social Media For HVAC Businesses
0:35 – Facebook 2:16 – Twitter 3:53 – LinkedIn 4:47 – Google+ 6:39 – Use social media: Know what people say about your business 8:09 – Use social media: build an audience 8:48 – How many tweets per day? 9:57 – Don’t post crap on Twitter 10:23 – When to expect benefits from Twitter 11:29 […]
Choosing Keywords for HVAC Websites
0:14 – News from Search Engine Watch on low-hanging fruit keywords 0:50 – Use information on Google Analytics 1:03 – 80/20 of Google AdWords from Search Engine Watch 2:00 – Reminder from Matt Cutts of Google 2:49 – HVACBusinessGrowth.com podcast episode 4 (social media) is released check it out: Hi! Nick Bielawski here with another […]
Preventing Content Scraping Through Google Authorship
0:12 – Problem with content scraping as discussed at Search Engine Round Table 0:31 – How to prevent other websites from stealing your content 1:12 – 137% increase in engagement on Marketing Sherpa’s email campaign 1:25 – Strategies that Marketing Sherpa’s employed to increase engagement in their email campaign 2:07 – The theme of Marketing […]