0:05 Introduction to Lead Generation 1:04 Lead generation magnets 2:23 How to build lead generation magnets 4:25 How to not be a commodity 6:17 Marketing the magnet 6:44 Building a list of interested prospects. 7:06 Marketing the lead generation magnet: online ads 9:53 Marketing the lead generation magnet: offline ads 11:00 Call your prospects 11:51 […]
Google AdWord Remarketing: Increase Website Traffic
In this episode: 0:12 – Google Adword re-marketing as discussed at Marketing Sherpa 0:33 – Revenue Increase through re-marketing 0:47 – Impact of re-marketing to your business 1:09 – Google algorithm update 1:54 – Question and answer (Best practice to increase mobile traffic to website) 2:19 – HVACBusinessGrowth.com podcast episode 2 is released https://www.hvacbusinessgrowth.com/category/podcasts Hi […]
Episode 2: Direct Marketing For HVAC Websites
1:19 Have a clear headline 2:44 A clear call to action 3:20 “Above the fold” 3:57 Show me proof 4:32 The right time for a testimonial? 6:08 Developing trust 6:50 Graphics and branding 8:08 Your phone number is turning people away 9:54 One step, two step… 10:38 Make em an offer they can’t refuse 12:02 […]
Your Customers Deserve Better
In this episode: 0:14 – Search Engine Land releases local marketing survey 0:25 – Are you optimized for mobile traffic? 0:33 – People want better content 0:52 – Matt Cutts of Google looks into Guest blogging 1:25 – Put the good content on your own site 1:40 – The Google Panda refresh 2:15 – HVACBusinessGrowth.com […]