Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. 0:24 – Introduction 3:18 – Two types of marketing 5:19 – Gary Halbert story 6:01 – Identify the market 7:21 – Have access to the market 8:09 – Have an affinity with the market 8:47 – Competition 11:04 – Is your […]
Are you the best kept secret?
I see this tag line quite often in business and I’m bemused by it. What this tag line is really saying is that your marketing sucks and your competitors are beating you. Famous management consultant Peter Drucker said that businesses are about marketing and innovation. If your business is the “best kept secret” you can’t […]
New beginnings
Here it goes, the first official post for HVACBusinessGrowth.com. I’d like to begin by flagging my intentions for this website and business. This business will be dedicated to HVAC (heating and cooling) businesses world wide and will focus directly on this market. You won’t find any technical information here about systems and things that your […]