0:31 – What is Joint Venture? 2:02 – Who can you joint venture with? 5:51 – Joint ventures in advertising 6:25 – How to set up joint venture relationships in advertising 7:33 – Joint venture and client value 9:07 – Paying for results vs. paying for advertising 10:02 – Endorse mailing 11:43 – Emailing 12:28 […]
Episode 9: Video Marketing for HVAC Businesses
0:49 – YouTube 2:13 – Video marketing using mobile devices 2:45 – Video marketing and social media 3:46 – Where do you start? 4:48 – 6 types of videos you can put on landing pages 4:55 – Face-to-camera type of videos 5:21 – Slideshow or PowerPoint presentation videos 6:14 – Demonstration Videos 7:05 – Interview […]
2013 SEO Predictions for HVAC Websites
Hi There! Nick Bielawski here from hvacbusinessgrowth.com Well, it’s that time of year to go through search marketing predictions for 2013. So I’m giving you 3 predictions today that I’m pretty sure are going to come true in 2013. My first prediction is, Google is going to become more unstable for small businesses. Right throughout […]
Episode 8: Market Leadership
0:40 – Be a Market Leader 1:14 – Advantages of Market Leadership 1:15 – 1st Advantage: Set the buying criteria 1:58 – 2nd Advantage: less sensitive to market change 2:54 – Strategies to become a market leader 2:58 – Strategy 1: Produce content regularly 3:37 – Word of caution! 4:50 – The key is to […]