Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […]
A complete list of our podcasts
Episode 19: Google Search Trends in 2019 that affected the HVAC industry
Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]
Episode 18: Using Holiday Promotions to Market Your HVAC Business
Transcript 0:54 – Identify holidays in your country 1:15 – Provide a reason for the sale 2:04 – Example of a good reason for marketing 3:04 – Promotional rules – “before, during, after” 3:18 – Promotional rule – Before -“Make an offer” 3:54 – Promotional rule – Before -“Create a deadline” 4:26 – Promotion rule […]
Episode 17: Consultative Selling for HVAC Business
Transcript 1:09 – Goal of Consultative Selling 1:35 – People’s needs before products 2:28 – Ask questions: understand what you customer needs 2:46 – Example of Buying Criteria 5:25 – Marketing communication process 6:15 – Be the solution in your market 7:14 – Tip of the week Hello everybody! Welcome to the hvacbusinessgrowth.com podcast. I’m […]