Transcript 1:06 – Trade Show Strategies 1:50 – Strategy 1: Create a mind map or funnel 2:30 – Strategy 2: Staffs must understand strategies 2:49 – Presentation for trade shows 4:20 – Presentation: Image-based display vs. stock display 4:47 – Presentation: Storyboards 5:51 – Staffing 7:27 – Measure activities 8:40 – Follow up 9:57 – […]
A complete list of our podcasts
Episode 11: Direct Mail for HVAC Businesses
0:46 – Direct Mail History 1:52 – Create a list for Direct Mail 4:07 – Get the list from SRDS 4:52 – Cost of Direct Mail 5:37 – Create an offer 7:12 – A pile and B pile theory 9:55 – How to improve opening rate of mails 12:06 – Use of sequence in Direct […]
Episode 10: Joint Venture with other Professionals and Businesses
0:31 – What is Joint Venture? 2:02 – Who can you joint venture with? 5:51 – Joint ventures in advertising 6:25 – How to set up joint venture relationships in advertising 7:33 – Joint venture and client value 9:07 – Paying for results vs. paying for advertising 10:02 – Endorse mailing 11:43 – Emailing 12:28 […]
Episode 9: Video Marketing for HVAC Businesses
0:49 – YouTube 2:13 – Video marketing using mobile devices 2:45 – Video marketing and social media 3:46 – Where do you start? 4:48 – 6 types of videos you can put on landing pages 4:55 – Face-to-camera type of videos 5:21 – Slideshow or PowerPoint presentation videos 6:14 – Demonstration Videos 7:05 – Interview […]