0:35 – Facebook 2:16 – Twitter 3:53 – LinkedIn 4:47 – Google+ 6:39 – Use social media: Know what people say about your business 8:09 – Use social media: build an audience 8:48 – How many tweets per day? 9:57 – Don’t post crap on Twitter 10:23 – When to expect benefits from Twitter 11:29 […]
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Episode 3: Lead Generation For HVAC Businesses
0:05 Introduction to Lead Generation 1:04 Lead generation magnets 2:23 How to build lead generation magnets 4:25 How to not be a commodity 6:17 Marketing the magnet 6:44 Building a list of interested prospects. 7:06 Marketing the lead generation magnet: online ads 9:53 Marketing the lead generation magnet: offline ads 11:00 Call your prospects 11:51 […]
Episode 2: Direct Marketing For HVAC Websites
1:19 Have a clear headline 2:44 A clear call to action 3:20 “Above the fold” 3:57 Show me proof 4:32 The right time for a testimonial? 6:08 Developing trust 6:50 Graphics and branding 8:08 Your phone number is turning people away 9:54 One step, two step… 10:38 Make em an offer they can’t refuse 12:02 […]
Episode 1: Direct Marketing 101
Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. 0:24 – Introduction 3:18 – Two types of marketing 5:19 – Gary Halbert story 6:01 – Identify the market 7:21 – Have access to the market 8:09 – Have an affinity with the market 8:47 – Competition 11:04 – Is your […]